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Public Relations

Why do businesses need public relations?

Bill Gates has been quoted as saying that if he was down to his last dollar, he’d spend it on PR*, although there is some doubt about the veracity of this quote! However, Lord Kirkham, founder of DFS, has definitely said that the only money a business never wastes is that which it spends on marketing**, of which PR is firmly a key part.

Meeting the Staff

So how can PR benefit your business?

PR is not a direct sales tool. It won’t lead customers to your door and it won’t increase your sales pro rata to your spending.

What good PR does do is to raise your profile, publicise your key messages and underpin your brand by communicating with the right people, at the right time and in the right way.

PR allows you to

  • share your successes

  • share your expertise

  • show your commitment to your industry, clients, community, environment and to wider society

  • reach a wider audience

  • target new sectors

  • influence decisions that may affect your business or sector

  • drive the agendas of other parties

  • deal with uncomfortable or difficult issues

  • improve communication with your employees

  • keep your business in the minds of those who matter to you

Getting your messages across to the right people in the right way can help to build a stronger, more successful business.

peter mc.JPG

Discover Our Expertise


I work with a number of associates, including other PR professionals, photographers and designers, to ensure I can fulfil my clients’ needs.   I believe in building strong relationships with clients and have worked with some businesses for more than ten years.

Food Photographer


 I have in-depth experience in the following sectors:  

  • Property

  • Construction

  • Manufacturing

  • Professional services

  • Professional bodies

  • Charities

  • Public sector

I have advised on crisis communications for a number of different situations, including:

  • Major industrial dispute leading to dismissal of entire workforce

  • Deaths in the workplace

  • Professional misconduct investigations

  • Major impact on industry due to external crisis

I've also dealt with:

  • Management buy-outs

  • Mergers and acquisitions

  • Redundancies

  • Relocations

Cobble Road

About Me


Communication and language are important to me and have formed the basis of both of my careers – as a journalist and then as a public relations consultant.  

I have a keen understanding of what the media wants, when they want it, how they want it and who they want it from and, just as importantly, what they do not want. On the other side of the coin, I help clients to get their messages across, whether they are wanted or not!

I have won Institute of Public Relations Yorkshire and Lincolnshire Cream Awards for both Trade and Technical and Crisis and Issues Management PR campaigns.

I take an active approach to maximising publicity for my clients in a way that sits happily with their values and strategy. I can identify potential stories from the minimum of information and have the ability to “sell” an idea to a journalist, whilst ensuring that the client’s communication objectives are met.

Get in Touch


Word on the Street

"Our long-standing relationship (more than ten years) with Sara is partly down to her in-depth understanding of our needs and priorities; partly due to her ability to recognise and provide exactly what our key audiences want; and partly because we like her sense of humour!" Peter McCormick OBE, Senior Partner, McCormicks Solicitors.

Peter McCormick OBE

"Thank you for all the help you have given us throughout the project. I can honestly sayI don't know what we would have done without you! I will of course keep you in mind as you will be the first person that I think of when we need to bring in help in the future on projects." Daniel Murray, Director, St James Securities

Daniel Murray

"One of Sara's strengths is that she is ready and willing to turn her hand to anything she can do to help the Foundation and the Awards to go from strength to strength, from managing our media relations to hands-on help in organising our events. Richard M Stroud, Vice Chairman, Yorkshire Young Achievers Foundation.

Richard M Stroud

Contact Us

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